01254 919000


Trident Park, Trident Way,
Blackburn BB1 3NU

CRM Manager

This is a brand-new role in an expanding marketing team that is taking centre stage in the future success of Hippo. Over the next 6 months, we will develop and launch new brands, new channels and new ways of working.

We’re looking for a CRM star who can help us on the journey to excellence. If you’re looking for the challenge of a start-up without the financial risk – Hippo is for you. Get in touch.

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Up to £45k + 10% bonus
Full Time - Permanent
Employment Type
Job Reference

What we’ll need you to do:

  1. Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty. Key journeys will include:
    • Lead nurture to conversion
    • Welcome and in-life
    • Cancellation and renewal
  2. Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business
  3. Map/update customer journeys by analysing touchpoints
  4. Ensure we capture all required information at the optimum points throughout the customer lifecycle
  5. Work with internal stakeholders to ensure the database health and accuracy is maintained
  6. Work with the Data Analytics team to analyse and report on campaign effectiveness, including ROI and recommendations for future campaigns
  7. Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation
  8. Collate, manage and analyse competitor CRM materials
  9. Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets
  10. Make sure internal teams are briefed on CRM activity in a timely and clear way
  11. Work with the Compliance team to ensure all necessary permissions are captured in an efficient and compliant manner

You’ll be an ideal fit if you…

  1. Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies
  2. Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform
  3. Blend creative flair and a love of data to deliver successful campaigns (we’d love to see some examples)
  4. Are an advocate of test and learn, and personalisation
  5. Sweat the small stuff – excellent attention to detail is a must
  6. Are interested in what makes people tick – a behavioural economics geek who understands how biases can be applied to communications would be a great fit
  7. Love being part of a team and an organisation where collaboration is given and expected
  8. Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm
  9. Have a good working knowledge of compliance regulations, ideally both GDPR and FCA
  10. Are good at planning, project management and time management
  • 30 days annual leave
  • Rapid company expansion providing excellent development and career opportunities
  • Access to Perk Box – cinema, gym discounts, mental health support, insurance and many more
  • Great staff rates on car finance
  • Friendly and supportive work colleagues and management
  • Regular staff socials
  • Birthday off after 2 years and £100 meal voucher
  • Company Pension scheme
  • Complimentary office treats

Hippo Motor Group sell on average 800 vehicles to our customers every month, supplying a wide vehicle range from small city cars right through to high-end luxury cars. We specialise in offering tailor-made finance options to suit customer needs. Continual business growth provides opportunities for our employees to develop and exceed within each role. At Hippo, we pride ourselves in providing excellent customer service which means our loyal customer base return to us year on year.

Applying for the Job

To apply, please submit CV & Cover Letter to our recruitment team at careers@hippomotorgroup.co.uk, or use the form below. Please be sure to quote the relevant role reference number found at the top of this page. We look forward to hearing from you.